Privacy Policy

L3K ("we," "us," or "our") operates a CPA performance marketing network that connects advertisers with publishers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website l3k.com, use our platform, or interact with our services. By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access our services.

1. Information We Collect

Personal Information

When you register for an account, apply as an advertiser or publisher, or contact us, we may collect the following personal information:

• Full name, email address, phone number, and mailing address
• Company name, business registration details, and tax identification numbers
• Payment information, including bank account details, PayPal address, or wire transfer information
• Government-issued identification for identity verification purposes
• Professional background and marketing experience relevant to your application
• Communication records, including emails, support tickets, and chat transcripts

Usage Data

We automatically collect certain information when you access our platform, including:

• IP address, browser type and version, operating system, and device identifiers
• Pages visited, time spent on pages, click patterns, and navigation paths
• Referring URLs, search terms used to find our site, and exit pages
• Login timestamps, session duration, and feature usage patterns
• Campaign performance data, conversion metrics, and traffic analytics

Tracking Data

As a performance marketing network, we collect tracking data essential to our business operations. This includes conversion tracking data, click identifiers, transaction IDs, server-to-server postback data, pixel firing data, sub-ID parameters, and other performance metrics. This data is critical for attributing conversions, calculating commissions, detecting fraud, and ensuring the integrity of our network. Tracking data may be associated with end-user interactions but is primarily used in aggregate form for campaign optimization and fraud prevention.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To operate our performance marketing network, process applications, manage accounts, track conversions, calculate and distribute payments, and provide customer support
• Fraud Prevention: To detect, investigate, and prevent fraudulent traffic, unauthorized access, click fraud, conversion manipulation, and other activities that violate our terms of service
• Platform Improvement: To analyze usage patterns, optimize our platform performance, develop new features, and improve the user experience
• Communications: To send account notifications, payment confirmations, platform updates, security alerts, and marketing communications where you have opted in to receive them
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, and to enforce our terms of service and other agreements
• Analytics and Reporting: To generate aggregate reports on network performance, traffic quality, and market trends for internal use and for our advertising partners

3. Data Sharing and Disclosure

We may share your information with the following categories of third parties:

• Advertising Partners: We share conversion data, traffic metrics, and limited publisher information with advertisers as necessary to fulfill campaign objectives and verify traffic quality
• Payment Processors: We share financial information with banks, payment processors, and escrow services to facilitate payments to publishers and process advertiser deposits
• Service Providers: We engage third-party companies to perform services on our behalf, including cloud hosting, data analytics, fraud detection, email delivery, and customer support tools
• Fraud Prevention Services: We share traffic data with specialized fraud detection services to identify and prevent invalid traffic, bot activity, and other fraudulent behavior
• Legal Requirements: We may disclose your information if required by law, subpoena, or court order, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction

We do not sell your personal information to third parties for their direct marketing purposes. We do not share personal information with third parties except as described in this Privacy Policy or with your express consent.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect and store information about your interactions with our platform. These technologies are essential to the operation of our performance marketing network, enabling us to track conversions, attribute sales and leads to the correct publishers, and maintain the accuracy of our reporting. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Specific retention periods include:

• Account Data: Retained for the duration of your account and for up to 3 years after account closure for legal and audit purposes
• Transaction Records: Retained for a minimum of 7 years in compliance with tax and financial record-keeping requirements
• Tracking and Conversion Data: Retained for up to 2 years for reporting, reconciliation, and fraud analysis purposes
• Communication Records: Retained for up to 3 years for quality assurance and dispute resolution
• Server Logs: Automatically purged after 90 days unless required for an active investigation

When data is no longer required, we securely delete or anonymize it in accordance with our data disposal procedures.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Right of Access: You may request a copy of the personal information we hold about you, including the categories of data collected, the purposes of processing, and the third parties with whom it has been shared
• Right to Rectification: You may request that we correct any inaccurate or incomplete personal information we hold about you
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions such as compliance with legal obligations or the exercise of legal claims
• Right to Data Portability: You may request that we provide your personal information in a structured, commonly used, and machine-readable format, and you may request that we transmit this data to another controller where technically feasible
• Right to Object: You may object to the processing of your personal information for direct marketing purposes or where processing is based on our legitimate interests
• Right to Restrict Processing: You may request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of your data

To exercise any of these rights, please contact us at privacy@l3k.com. We will respond to your request within 30 days. We may require identity verification before processing your request.

7. International Data Transfers

L3K operates globally, and your information may be transferred to and processed in countries other than the country in which you reside. These countries may have data protection laws that differ from the laws of your country. When we transfer personal information across borders, we implement appropriate safeguards to ensure your data remains protected, including standard contractual clauses approved by the European Commission, data processing agreements with our service providers, and compliance with applicable data transfer frameworks. For more information about our compliance with international data protection regulations, please see our GDPR Compliance page.

8. Data Security

We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, role-based access controls, regular security audits and penetration testing, multi-factor authentication for platform access, and intrusion detection and monitoring systems. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at privacy@l3k.com, and we will take steps to delete such information from our systems. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take immediate steps to remove that information from our servers.

10. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide you with additional notice such as an email notification or a prominent notice on our platform. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: