Insights & Resources
Expert analysis, industry trends, and practical guides from the L3K performance marketing team.
The State of CPA Marketing in 2024: Trends, Challenges & Opportunities
Our annual industry report reveals the biggest shifts in performance marketing — from AI-driven optimization to privacy-first tracking. Here’s what every advertiser and publisher needs to know.
David Chen, CEO
December 15, 2024
5 Fraud Types Killing Your CPA Campaigns (And How to Stop Them)
From click injection to device farms, we break down the most common fraud vectors in affiliate marketing and show you how FraudShield™ detects them.
Elena Vasquez, CTO
November 28, 2024
Publisher Spotlight: How Alessandro R. Scaled to $85K/Month
In this exclusive interview, one of our top publishers shares his strategy for scaling finance offers across European markets using native advertising.
James Mitchell, VP Publishers
November 10, 2024
Google’s Privacy Sandbox: What It Means for Affiliate Tracking
With third-party cookies disappearing, server-to-server tracking is no longer optional. Here’s how L3K’s SmartTrack™ keeps your attribution accurate in a cookieless world.
Elena Vasquez, CTO
October 22, 2024
The Advertiser’s Guide to Choosing a CPA Network
Not all networks are created equal. We share the 7 critical factors every advertiser should evaluate before committing to a performance marketing partner.
Aisha Patel, VP Advertisers
October 5, 2024
Q3 2024 Performance Benchmarks: CPA, EPC & Conversion Rates by Vertical
Our quarterly benchmark report covers average CPAs, EPCs, and conversion rates across finance, eCommerce, health, gaming, and 10+ other verticals.
David Chen, CEO
September 18, 2024